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Stories

WELCOME TO THE NEW ECO AGE!

19.10.11

9Life & Style

LIVIA FIRTH INTRODUCES THE NEW ECO AGE.

CLICK HERE TO SEE WHO IS CONTRIBUTING.

Welcome to Eco-age.com. During the past few months we’ve begun moving into this beautiful new home online created with Saatchi & Saatchi in Italy in order to begin the next phase of the Eco Age adventure: an online magazine and exquisitely curated shop.

 

Moving online gives us the chance to talk to ‘curious consumers’ all over the world. These are the consumers who care about the impact of what they do, purchase and eat but they also love beautiful things and a meaningful aesthetic.

 

Crucially we (I am definitely a curious consumer) understand that the people who produce the stuff we love often get a very raw deal and want to do something to redress that.

 

Eco-Age.com is really all about the story. We want to know that precious narrative behind people, products and places. That’s what our stellar team and brilliant columnists bring to life. Once you know and understand the story you are no longer consuming in a vacuum. And the pieces you acquire take on extra significance. They become part of your world. They aren’t just incidental. It’s precisely these types of pieces that can trace their heritage back to producers and place but are still beautiful and desirable that I have sourced (and in some cases designed) for the Eco-Age.com shop.

 

I hope you really enjoy visiting here, stay as long as you can and bookmark Eco-Age.com for frequent return visits. Our regular writers and columnists are not only our dear friends and heroes but some of the most fascinating and passionate commentators on culture and sustainable stories around. Over the next few months you will be guaranteed great columns on everything from eco luxe fashion to cycling, but also you'll stumble upon all manner of unexpected contributors and commentaries. You’ll never know what to expect but it will always be entertaining and inspiring.

 

Enjoy!

Livia.


CLICK HERE TO SEE WHOSE CONTRIBUTING THIS MONTH. 

Comments 9
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  • 6 months ago

    Margaret S

    I’ve watched your site really blossom in the past few weeks - enjoyed the recipe, exchanged insights and connected with people discussing the navigation of eco-guilt, gotten inspiration to install a bee hive for our wildflower garden, learned how to do a facial massage, (environmental activists like to look good, too), really enjoyed the bird video, and no longer feel unfashionable altering and stepping out in the evening wear I’ve procured from the local second-hand consignment shop. Something else harder to articulate about the hospitality and energy here has helped me mend the tatters and loose threads 25 years of being involved in environmental activism had left hanging, re-connected me with my own stories and core values. Thank-you. Keep on doing what you are doing.

  • 7 months ago

    Samuel

    @Chsiwickgirl88 I agree, and also some of the sites are not good programmed. The frames does not really work. So you can not read the lines.....there is nothing new on this site....it is now a online fashion shop. Nothing else...selling expensive fashion

  • 7 months ago

    Samuel

    @Chsiwickgirl88 I agree, and also some of the sites are not good programmed. The frames does not really work. So you can not read the lines.....there is nothing new on this site....

  • 7 months ago

    marisa

    congratulations, livia, for your fab work! just waiting for Eco-Age in Italy, saluti from Torino!

  • 7 months ago

    scarabeo

    good luck Livia!!!

  • 7 months ago

    NorahRingma

    Livia, It is an enormous amount of work to get a website up and running and ironing out the kinks is a full time job therefore ignore those who don’t understand. I have just finished reading Lucy Siegle’s very interesting piece on cattle production and deforestation in Brazil. I haven’t had time to explore the whole site but look forward to doing so as time permits. Congratulations on the birth of something new.

  • 7 months ago

    AliceWond

    I agree with the comment above, this website should be improved :-) Anyway, I am in your fan list. Good luck, hoping the Stella' handbag will be mine !

  • 7 months ago

    ribeltra

    Finally! Good job... and good luck! I'm waiting Eco-Age in Italy!

  • 7 months ago

    ChiswickGirl88

    not impressed...half the links do not work!

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Livia Firth

Livia Firth

Livia is the Creative Director of eco-age.com. An active campaigner across a wide range of causes including both human rights and climate change, she has produced various documentaries including In Prison My Whole Life.  Two years ago she started the Green Carpet Challenge on Vogue.com, using the awards season to showcase  the very best of ethical fashion.

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Miranda PorterLucy  Siegle Laura BaileyLivia FirthColin FirthErin O'ConnorThe Green Carpet Challenge Sam Roddick Polly VernonKT TunstallJohn  LewisNicola GiuggioliNathalie EleniCaroline SwarbrickEco Age  Team Henrietta  LudgateAnna  Getty Rhiannon Williams Lucinda GandertonLiz  ElliotImogen Roy Maire  Claire ItaliaAnne  Skarre NielsenNoreena HertzPatrick LaineRageh Omaar Rosalind JanaRena EffendiSource4Style Anna  HughesHazel BreretonAllegra  DonnAnnie  LennoxCressida MealeDaniela  ColaiacovoCharlotte BorgerBill McKibbenHolly Mae ArmstrongKaren AlderNatalie CoxAnna LoucahLouise QuickTristram StuartSophie HackfordSophie HackfordKelly MeyerRenee ElliotTim SmitAndy AtkinsIsabella  MackieHelena ChristensenCiara ReganCharlie PorterRebecca AttwoodCassie  MurrayLucy HarveyHannah JarrattTamara Heber PercyLindsay  E. BrownSophie Paget SteavensonJamie LimRebecca  MinkErin SchrodeStephen  Corry Jenny GreenwellKellie  Dalton
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