VIEW FROM THE NAUGHTY STEP.
13.10.11
70Culture
Colin Firth owns up to having a thing for shiny gadgets and makes a case for the retirement of eco guilt.
I am surrounded by admirable people (some in close proximity), who want to change the world and they are always on the lookout for ways to do just that. Naturally they examine their own lives and very often they like to have a look at mine too. A continual pressure point just happens to be my perceived love of gadgets. These observers point out how my own collection has squandered virgin resources to make the objects in the first place and highlight the dubious supply chain now inherent in the electronics industry. But most pernicious of all, according to them, are my too-frequent upgrades.
Firstly a point of order: I believe my lusting after electronics is over sold within my own family. I am not seduced by all gadgets. I believe that I may have, for example, one of the oldest television sets in the western world. I just have no interest in acquiring a new one. But I should also come clean. In common with millions of other technology consumers I have been seduced by one particular brand - yes, the one with a fruit related logo. Perhaps I am not as devoted as the young boy who had the logo shaved into the back of his head. But I fell for those initial seemingly brave brand values and the innovation of those shiny slim gadgets.
The thing is, I want to live in a world where it’s OK to upgrade. How do we make that happen? We need to put pressure on the brands and the companies to take responsibility for their supply chain until this becomes a reality.
After all it’s not entirely wrong to want or need stuff. I find the great scientist James Lovelock’s view particularly sane. To paraphrase entirely he says that we shouldn’t blame the guy in the car for exacerbating climate change, when he’s just trying to get to work.
Making him feel guilty doesn’t help anybody.
The real eco shriekers, who walk around like ghastly preachers are probably a necessary evil but we don’t have to like them. Their Cromwellian take on proceedings and scoffing at attempts to make and buy better (they would for example contend that owning a Prius is actually evil) could be said to make things worse.
It’s not wrong to want beautiful things. On one level these gadgets and access to them are a real joy of contemporary life. Unfortunately there’s a very ugly by-product. Imagine if reading books was found to poison the environment. That would be a terribly unfortunate by-product of something very wonderful. I have no solution on how to balance this quandary but I think we should begin by retiring eco guilt.
Photograph by Francesca Fago.