Environmental issues are important to Minna and consequently, her label can best be described as Eco Luxe. Each piece is hand embellished and made from sustainable, organic, recycled and locally produced textiles. Her label has in a short time re-defined what ethical fashion should be. Environmentally friendly production techniques including local manufacturing and zero waste pattern cutting techniques are used for every garment.  Minna is always looking into any new ways to minimise the impact to the environment.  Stylish, desirable and beautiful, Minna’s range appeals to the wider audience, not just ethical.