Adbusting, or subvertising, involves hijacking the billboards and advertisements which permeate our everyday existence and subverting them to create new messages, in an act which Naomi Klein, author of No Logo, describes as “semiotic Robin Hoodism”

Such activities aim to reclaim the streets which, its instigators argue, have been taken away from us and colonized by corporations, turning them into “no spaces” with advertisements at every turn, sometimes even projected onto buildings. Groups such as Adbusters, Negativland, UK Subs and various online “hacktivists” effectively mimic and subvert various forms of media in ways which often cleverly replicate the rhetoric of the corporations they are targeting to make a political point. Here are ten examples that we at Eco Age found particularly effective and compelling. 

1.) By Keith F 2.) By Heather Anne Campbell  3.) By Nancy Black 4.) By Peter Kennard and Cat Picton Phillipps 5.) Adbusters 6.) Concept: Warren Neily. Photo: Shannon Mendes 7.) Corrine Dufka/Reuters 8.) Adbusters, 9.) Max Temkin, 10.) Adbusters